Top Hair Color Trends for 2024 You Need to Try

woman dyed hair

Thinking of doing something different with your hair color?

If you’re hoping to keep your new look on trend, you’re in luck – the hottest shades for 2024 feature a wide variety of hues, ensuring that there’s something for everyone! Keep reading as HerStyler talks you through some of the must-try hair color trends this year.

How to Choose the Perfect Hair Color

Conditioner Argan Oil and Biotin

Before we get started, let’s first run through a few tips on picking the perfect hair color. This will make it much easier for you to pick and choose between the different hair color trends that we’re about to share.

First and foremost, skin tone – or, rather, skin undertone. Figure out whether yours is warm or cool because this will have a huge impact on how flattering your new dye job looks. If your skin undertone is warm, then warm hair color shades are what you need. Likewise, a cool skin undertone will always look best with a cool shade. 

You’ll also want to keep your eye color in mind. Ideally, your hair color should bring out your eyes, highlighting their natural tone. 

Of course, your natural hair color will influence things as well. While it’s completely possible to go from dark to light, keep in mind that this will require more chemical processing, which could end up damaging your hair in the long run. This makes it important to pay extra attention to hair care. Treat your strands to rich conditioners, like the HerStyler Argan Oil & Biotin Conditioner, as well as nutrient-packed hair serums, such as the Marula Hair Nourishing Serum. These products will help to keep your hair feeling healthy and damage-free.

2024’s Must-Try Hair Color Trends

Now that you know how to pick the perfect shade, let’s take a closer look at some of 2024’s must-try hair color trends:

Baby Pink

Sleek Hair Conditioner

Let’s start with a color that, for many people, may seem a little ‘out there’. Baby pink isn’t a natural-looking color by any means, yet it’s one that more and more people are seeking out. Why? Partly because of celebrity influencers. Many credit Kylie Jenner and her baby pink mid-lengths for kickstarting this trend. It wasn’t long before other famous faces caught on, with everyone from Megan Fox to Shania Twain rocking baby pink strands.

The best part about this hair color is that it can work on all skin tones. There are so many variations of the baby pink shade, making it easy to pick one that will flatter you. A warm strawberry pink will look gorgeous paired with a warm skin undertone while adding a cool lavender tone into the mix will accentuate cool skin undertones.

The main downside to this hair color is that it’s prone to fading. You’ll need to take extra care of your locks if you want to maintain your new shade for as long as possible. This is particularly important in the sun, with UV rays notorious for fading hair dye colors. Research shows that with no sun protection, your new color will end up substantially photodegraded in less than seven weeks. To prevent this, top your locks with a hat when you’re in the sun and keep it feeling protected with a rich conditioner. The HerStyler Sleek Hair Conditioner would be perfect!

Jet Black

Some hair colors have a timeless feel to them, and jet black is one of those. This classic color is vintage and high fashion at the same time, making it hardly surprising that it has been making a huge comeback. Think Wednesday Addams, with her deep onyx shade that sports a highly reflective shine. 

If your natural hair color is already dark, then this one will be easy. Rather than having to completely change your natural shade, your hairstylist will simply deepen and enhance it, giving it an inky blackness that looks ultra-luxe. With a gloss treatment added in, you’ll have the look you’re seeking in no time!

If your hair is naturally quite light in color, jet black is still definitely achievable. However, it will require more upkeep. Your roots will start to show through much sooner, requiring regular maintenance appointments. 

It’s also worth keeping in mind that going jet black isn’t automatically going to make your hair look healthier. Many people opt for a dark shade in an attempt to ‘restart’ damaged hair, but this isn’t how things work. Your locks will still need the same amount of love and care, no matter the color you go for! If your hair has been looking a little damaged, it may be wise to hold off on the color change for now until your mane has had some time to recover.

Frosty Platinum

We’ve talked about jet black, so now let’s move to the opposite end of the spectrum; platinum. There are a few different shades of blonde that are trending this year but frosty platinum has stolen the show. It’s a great hue for those of you with a cool skin undertone. It never fails to make an attention-grabbing statement yet it also looks chic and playful at the same time.

Worried about going platinum when your hair is naturally dark? It’s an understandable concern – there’s no denying that there’ll be plenty of upkeep. However, a sub-trend worth knowing about within the platinum hair color movement is shadow roots. This does away with the traditional idea that dark roots showing through should be avoided. Instead, it embraces darker roots that gradually fade into an icy platinum. It’s a clever twist that cuts back on the amount of maintenance that platinum-dyed locks need.

With that said, you’ll likely still need to invest in a purple shampoo. These formulas deposit crushed violet pigments onto your hair. This helps to neutralize the brassy yellow tinge that platinum locks can take on, enabling you to maintain your color’s pristine iciness for longer.

Toasty Honey Blonde

Bronde has been trending for a while, with this shade featuring a combination of blonde and brunette. Each year sees a new bronde variation take centerstage, with a toasty honey blonde being the hue of choice for 2024.

Trend enthusiasts will have seen this one coming for a while. With Rihanna, Keke Palmer, and Kim Kardashian all recently debuting this shade, it’s hardly surprising that it has now gone mainstream. The fact that it can be manipulated into both a warm and a cool shade is the icing on the cake, ensuring its universal appeal.

Where this hair color really stands out is in its multi-tonal quality. It brings together a few different blonde and brunette notes, from lemon and gold to honey blonde and bronze. The slightly darker pigments keep it from looking too blonde. At the same time, they add dimension while giving the hair a fuller-looking finish.

Cherry Cola

As you may have guessed, the cherry cola hair color trend draws inspiration from its namesake beverage, cherry cola. It’s a rich and dark shade that’s much more dramatic than the other red tones that are trending. It doesn’t look quite as natural but people love its nostalgic quality, with this color first making an appearance back in the 90s. The fact that this beloved soda has been inspiring other trends in the beauty world, such as the cherry cola lips that have recently taken TikTok by storm, makes the transition into hair less than surprising.

With this hair color bringing together notes of red, violet, and burgundy, it looks captivating against both warm and cool skin undertones. It’s also a great one to try if you have naturally dark hair. Most of the time, your hairstylist will be able to create this look without having to resort to using bleach. This is ultimately much safer for your hair. 

If you’re intrigued by this trend but aren’t ready to take the plunge, cherry cola highlights could be the answer. This will give your mane a more multi-dimensional quality, adding a pop of sweetness to your existing hair color.

Warm Apricot

With Pantone naming Peach Fuzz as their color of the year for 2024, it was only a matter of time before peach shades started trending in the hair world. However, while the Pantone version is relatively creamy-looking, the trending peach-based hair colors are spicier. This adds more shine, enhancing the hair’s reflective capabilities.

The warm apricot trend takes things even further. This one is a blend of peach and apricot, resulting in a diffused finish that produces a beautifully complimentary hair color. Also sometimes referred to as kettle copper, it’s the perfect shade to experiment with if you have a warm skin undertone.

Making the Most of Your New Hair Color

Colorful-seasons

After spending all of that time and money chasing your favorite hair color trend, it goes without saying that you’ll want your new shade to last for longer. We’ve already talked about how sun protection and a rich conditioner can help with this, but there are a few other steps that you can take too.

The first is to avoid over-washing your hair. The more you shampoo your locks, the faster your color will fade. A gentle shampoo is also key. Avoid any formulas that contain color-stripping ingredients. Instead, opt for moisturizing blends, such as the Sleek Hair Shampoo in our Essential Hair Care Set.

When washing and conditioning your hair, use lukewarm water. Hot temperatures will only dull the vibrancy of your new hair color. Of course, this applies to any form of heat, so be careful when heat styling too. This is particularly important in the first few weeks following your new color. If you do need to heat style, use tools that offer an adjustable temperature control, like the HerStyler Colorful Seasons flat irons. 

Summary

There’s no denying the versatility behind this year’s hair color trends. No matter the color of your skin, or the warmth/coolness of your skin undertone, you’ll no doubt find a trending shade that will beautifully flatter you. If you’re in doubt about your choice, book a consultation with your hairstylist so that you can find out more about different variations that could potentially work better for you.

Click here to give your hair color some extra TLC with more bestselling products from HerStyler.


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